Visual brand consistency is the key to building trust, loyalty, a following, and getting your ideal clients to invest in your services. Your visual branding materials are working for you by reinforcing your brand’s message and values and conveying what makes your brand unique. 

This is not something that you can brush aside if you are serious about enhancing your business’s reputation, genuinely connecting with your audience, and leaving a positive, lasting impression. 

As a brand photographer, I want your branding visuals to be powerful and cohesive because I know how much of an impact they can have on your business’s long-term success. 

Let’s dive into how to maintain visual brand consistency, which will help you build a strong, memorable brand that sets you apart. 

Why You Need Visual Brand Consistency 

Think about the brands that you can most easily recognize – what do they all have in common? Their messaging, visuals, and brand are all unified. Your brand can’t be all over the place all the time. 

This comes off as unprofessional and can feel like you’re just experimenting with your business – it doesn’t convey that your brand should be taken seriously. If you want your brand to be recognizable, appear professional, and grab attention, you need to have a cohesive brand experience and that includes all of your visuals. 

That said, visual brand consistency doesn’t mean monotony. Instead, it’s about creating a unified presence across all of the consumer touchpoints, from your website to your social media to advertising materials. 

Your audience should be able to see you and your personality through your visuals and know exactly who they are going to get. 

How to Maintain Visual Brand Consistency

Here are my pro tips on how you can maintain your visual brand consistency through photos: 

Use your brand colors

When you have your branding photoshoot it is a great idea to mix in your branding colors so that everything you put out matches and you create a cohesive image for your business. 

That said, your outfits for your session don’t just have to revolve around your brand colors. You can accessorize your outfits with your colors through hats, jackets, other accessories, and props. 

Utilizing your branding colors doesn’t just stop with your branding photo shoot. Don’t sleep on how much color affects your audience. You’ll want to use your branding colors everywhere, from your website to your products to your marketing materials. 

Your branding colors are how your audience easily identifies you and also differentiates you from your competitors. 

Update the photos on your website

As soon as you have your new branding photos, it’s time to update your website with new photos that show off your new aesthetic. 

What I don’t want to happen to you is for your ideal client to find you on social media, see all of your incredible new branding photos, and then head to your website and be confused about why your social media and website both look so different. 

To avoid this, make it a top priority to update your website with your new branding the moment it’s ready. 

Use your branding photos throughout your print and digital marketing 

Remember, people are drawn to other people, so don’t be afraid to show your face in your marketing, whether online or in print. 

Make sure to keep using your brand images over and over so there is a consistent theme that is clearly present whenever anyone sees your brand. All of this will help you create brand recognition which is exactly what you want to happen. 

Showing your face off (or your teams, your space, etc) allows people to connect with you on a deeper level. Especially today, people want to know who they are working with and buying from and it’s important now more than ever to show that off and build that relationship right from the start. 

Get background or “stock” photos that match your brand vibes

Sometimes, you will want to have in your back pocket simple photos that can work as background or general images. The great news is that you can get these photos taken at the same time as your branding session. This ensures that your “stock” photos will match your brand aesthetic and colors.

You can also consider your brand’s overall vibe before your session. If your brand is fun, you can bring in fun props that don’t necessarily have to relate to what you specifically do but match the vibe you are going for (candy, balloons, confetti, etc.).

These photos give you a bit of diversity in what you can share and what you can use them for. At the end of the day, you want to have a collection of images that can work well however you need to use them! 

Don’t forget about videography 

Brand videos can really elevate your brand presence. They work great on social media or as backgrounds and allow you to maintain consistency while also offering something interesting that makes you stand out from the crowd. 

Having brand videos is like having your own collection of beautiful stock videos at your fingertips that you can easily access and use. 

As a brand photographer, I use branding videography to increase engagement, create a cohesive brand story, and showcase my business’s personality and style. I love that these videos are so versatile and that there are lots of ways to repurpose them. 

To learn more about the importance of branding videography, be sure to check out the blog post I wrote for you here. 

Ready to Create Consistency in Your Brand?

I hope all of this helped you better understand the importance of visual brand consistency and how you can maintain it across all channels. Remember, your visual brand is helping narrate your brand’s essence and build trust within your community which is why it deserves your full attention. 

My goal in my branding photoshoots is to bring out the best version of you and to make sure that your visual brand story is told authentically! So, if you are ready to let your personality and business shine, then you can click here to reach out for a chat! Or if you want to read more about my brand photography click here. I can’t wait to meet you!

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