I loved that Cheryl trusted me to be able to help her vision come to life with these lifestyle and product photos.
In the studio we had one of her daughters, and two friends model each of the products she has created. She had a soft natural look to her brand, so we kept the lighting and the backgrounds as natural as possible. No harsh lighting or too bold of colors. Except the bold colors that come naturally with the ingredients like cucumbers and watermelon.
Cheryl sells her products online, but also at markets & small boutiques, so she used images for signage to elevate her brand.
We made sure to get headshots of Cheryl and both of her daughters that make up the "Co." of her name. I then created the coordinating product images on another day in-studio. We also created some "how to" videos with a makeshift bathroom. I will upload those soon!