Many small business owners that I talk to all have the exact same problem – making content feels too overwhelming, and it’s too hard to be consistent with it. 

But… what if I told you that there’s another way? A way where making your content doesn’t feel boring, repetitive, and takes you way too much time. The solution? A photography monthly subscription membership! 

As a brand photographer based in Lemont, Illinois, I created the Content Club for this exact reason. The Content Club offers support, strategy, and a creative community so members aren’t trying to do everything in their business alone.

Read on to learn more about why you should invest in monthly brand photo shoots! 

Why A Photography Monthly Subscription Membership is the Secret to Marketing That Actually Works 

The truth is, one-time brand shoots just aren’t cutting it anymore. With a one-time brand shoot, it’s too easy to run out of content, and it’s tiresome to use the same images over and over again. Also, what happens if, in the middle of the year, you decide that your brand photos don’t align/ fit with your brand anymore? You won’t have any new, fresh content to work with. 

On the other hand, a monthly brand shoot membership helps you stay visible and always on brand. Plus, with consistent visuals, it’s wayyy easier to plan around offers, stay top-of-mind, and show up confidently. Imagine having stunning on-brand photos that you love available to use for your next launch! 

Another great thing about a brand photo membership is that it will save you so much time and take the pressure off of you to create content constantly. Furthermore, a monthly brand photo shoot might also be ideal for you and your business right now because, let’s be honest, planning a full brand photo shoot can feel very overwhelming and might not be what you’re ready for right now. 

If you’re interested in having a monthly brand photo shoot, I encourage you to ask brand photographers in your area if this is something they offer! Some brand photographers (like me) have a monthly membership you can join that is specifically designed for small business owners! 

Also, remember, when it comes to a brand photo shoot, it’s important to have a mixture of real-time content and professional content, not just one or the other. Before signing up for a brand shoot membership, you can clarify what type of content you’ll be getting, and you can make sure this is truly the right fit for you and your current business needs. 

What Does a Photography Monthly Subscription Include?

What you’ll receive from a monthly brand photo shoot depends on what the membership you invest in includes, as I can’t speak for every brand photographer. However, typically, a monthly brand photoshoot includes professional lighting, high-quality editing, and a session that is customizable to reflect your brand’s colors, tone, and vibe. It may also include a strategy and planning session, as well as the option to create video content! 

My Tips for Your Monthly Brand Photo Shoots 

When you start investing in monthly brand shoots, here are my top tips based on my experience so you can get the most out of your sessions: 

Plan brand shoots based on your business calendar

Ideally, you’ll have a strategy in place and know exactly what you want from your monthly branding photo shoot before your session takes place. Your brand shoot shouldn’t just be about taking photos for seasonal content; you’ll also want to create evergreen content that is on brand and can be used at any point during the year.

Get multiple uses out of one brand shoot (website, socials, email)

A monthly brand photo shoot doesn’t just have to be for new social media content! If you’re launching a new offer, you can update the photos on your website. 

When you promote your offer via email, you can also use your new brand photos inside your emails. My advice is to try to maximize the use of your new monthly brand photos as much as you possibly can! 

Batching your content saves time and stress

Having a monthly brand photo shoot doesn’t make much sense if actually making your content is still taking too much of your time. So, how do you resolve this? With batching! 

Content batching takes a bit more time up front, but saves you so much time and stress in the long run. It’s also so valuable because you’re going to know exactly what you want to post every single day and won’t have to worry about putting something together at the last minute. 

The Content Club: A Monthly Brand Photo Shoot Membership 

If you love everything you’re reading and happen to be in the Lemont Area, the Content Club might be the perfect next step for your small business. You don’t have to commit to a monthly membership right away—I offer individual sessions based on a book-as-you-go model for complete flexibility, refreshing your content whenever you need it. 

Or you can choose to invest in the membership, which is a monthly subscription, to enjoy consistency and additional perks, including personalized 1-on-1 planning sessions. With each session, we refine your brand so your content becomes more aligned and seamless with every shoot.

Another feature of the Content Club is that I host monthly social club events! These monthly Content Club Social Events are designed to support, educate, and inspire you so you’ll leave each gathering feeling motivated and prepared for the month ahead. 

The whole reason I chose to create the Content Club is that you no longer have to feel alone on your content creation journey, and that content creation is way more fun and enjoyable for you! 

Ready to Invest in a Photography Montly Subscription?

I hope you found this guide on the importance of investing in a photography monthly subscription helpful. It’s definitely worth the investment if you’re at the point in your small business where you’ve stopped enjoying content creation and found yourself stuck in inspiration droughts, where each post feels like a chore instead of a chance to engage.

And…if you’re near (or live in) Lemont and you’re ready to step into a space designed to make your monthly content creation both effortless and inspiring, then I want to invite you to check out the Content Club! You can learn more about the Content Club here or get in contact with me here! 

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