If you’re a new or seasoned business owner, the power of visuals will always play a significant role in your business. If you’re wondering if you need a custom brand shoot, a new headshot, or a mini-branding session to enhance your branding, you’ve come to the right place. 

As a brand photographer, my goal is for you to not just build a business you love but also to have beautiful imagery that looks like and represents who you are. Let’s dive into more about the different options you could choose from to help you decide which one currently best aligns with your business needs. 

Which One Do You Need? A Custom Brand Shoot, Headshot Session, or a Mini-Branding Session? 

A custom brand shoot, headshot, and mini-branding session each serve a different purpose, and depending on where you’re currently at in your business, and influences which option is best for you and your business needs right now. 

Custom Brand Shoot 

A custom brand shoot is ideal for when you have a crystal clear picture of your branding and where your business is going. This isn’t to say that if you’re just starting out, you shouldn’t get any photos taken, because yes, you should. 

However, it is better to wait to invest in a full custom brand shoot after you’ve been in business for a few months and you know exactly what you want from your branding photos. 

If you’ve just started your business and are building your website but haven’t had a professional photoshoot yet, I would still encourage you to get one. However, it doesn’t need to be a full-on custom brand shoot right away. 

It’s okay if, after a few months, your branding changes, but you’ll definitely want to have some photos of you (or your products, if applicable) online to use as you continue to grow and evolve. 

Headshot

The answer for when you need a headshot is always! Even if you’re new to business, you’ll want to have a headshot photo to use. 

Mini-branding session 

The right time for a mini-branding session is after you’ve had your custom brand shoot. You want a way to refresh your content throughout the year so that it doesn’t feel dull or boring. 

A mini-branding session is a much shorter branding session. Not only are they quick, but they are also affordable and convenient. You change throughout the year, and you’re going to evolve, so why not have content to reflect these changes? 

Headshot Sessions 

Why You Need Headshots 

First, I want to say that I strongly recommend that if you don’t have any headshots, you should have at least one professional headshot taken by a professional photographer. 

While there isn’t inherently anything “wrong” with taking a headshot with a mobile phone, when it comes to quality, there’s a noticeable difference between a phone headshot and a studio headshot. 

Professional headshots convey that you are serious about investing in your business, and upon viewing, they immediately create trust and credibility with your audience and future clients. They also help humanize your business and tell your story. 

Headshots are a must-have for any business owner who is serious about continuing to grow and scale their business, and the value they provide shouldn’t be overlooked. 

What a Headshot Session With Me Looks Like

Your headshot is like a virtual handshake for potential clients and new job searches, so it’s important to keep it up to date! Together, we focus on posing, flattering lighting, and facial expressions to help get you the best headshots you have ever had. 

How it works 

First, you’ll choose the date and time that suits you. Then, you’ll book and pay for your spot easily online. Next, you will purchase your images at your session. This headshot session is perfect for you even if you want only one or two images, as you have the option to purchase as many images as you’d like. 

During your session, you can choose from either a white or black backdrop, have up to three outfit changes, and receive coaching for posing and expression. You can also choose traditional headshots or 3/4-length photos.

All individual headshots are at my studio, and teams of five or more can be shot on location. For my headshot session, I only have a few dates available each month! If you know you want a headshot session with me you can book online here. I also include how-to prep and what-to-wear guides as part of this service. 

This service starts at $400+.

The Content Club 

The Content Club is another service that I offer. It is meant to help you build a library of usable visuals so you can consistently show up online each month. This space is designed to make your monthly content creation fun, effortless, and inspiring. 

Each session is held in my studio during the week. You can choose from 1-2 backdrop/ set options and your lighting style. 

The Content Club is for any business type—coaches, bakers, health professionals, creatives—you’ll build a library of high-quality content that keeps you visible and engaged, whether you choose flexibility or the consistency of a subscription. 

Through the Content Club, you will get a variety of custom stock images, product or bts service images and you can bring in your own props.

How it works 

The Content Club is three-fold so you have a few different options you can choose from. 

Individual Session

You can choose to have a one-off shoot priced at $795. This option is ideal for you if you want an on-demand content refresh. You can set up your individual session online with a planning questionnaire to help prep.  

4-7 Session Membership

Each photo session is $695. This is perfect for businesses that want fresh content for each season or are launching specific campaigns. 

8-12 Session Membership

Each photo session is $595. This is perfect for entrepreneurs looking for a steady flow of fresh content without interruption. 

If you purchase a membership, you will pay the first and last shoot upfront (or in full), and then your balance is split up evenly over the remaining months. You can make monthly bookings, every other month, or quarterly. 

Also, if you have a membership, you will have access to a 1-1 planning session with more customizations and priority bookings. Join the Content Club here!

Custom Brand Shoots 

Why You Need a Custom Brand Shoot 

A custom brand photoshoot is one of the best things you can do for your business to convey what sets you apart from competitors and show off your unique personality and what you do. 

Also, after your custom brand shoot, you’ll have a bank of on-brand professional photography that makes it easy to create amazing content that speaks directly to your ideal client and draws them in. 

What a Custom Brand Shoot With Me Looks Like

My custom brand shoots are fully customizable per business. Together, we discuss your brand, values, campaigns, and goals in-depth and create a full shoot or multiple shoots to get all the visuals you need for your brand. 

We can do continual shoots, or you can join the Content Club to keep up with consistency. This session is perfect for new websites as it combines headshots, lifestyle, and custom stock images/videos. 

You’ll also get to choose your location for your session, whether that’s an in-home office, shops, rentals, or custom sets in-studio. 

This session is designed for solopreneurs, shops, restaurants, and product companies. If you are a product/food company, you can send your product/food to my studio for the shoots. You can book your custom brand shoot here!

Custom shoots begin at $1500, and many of my previous clients have invested between $2500-20k+ for their brands.

Ready to Invest In  A Custom Brand Shoot, Headshot Session, or a Mini-Branding Session?

I hope you found this guide helpful and now have a clearer idea of what your business needs, whether that’s a fresh headshot, a custom brand shoot, or a mini-branding session. 

And if you know that you are ready to take your business to the next level with binge-worthy powerful visuals, I’d love to chat. You can head over here to get in touch and we can start talking about what your business needs right now. 

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