If you already had a full-on branding session this year for your business but you’re already feeling like you’re over-using your images or you’re second-guessing your visuals, a mini branding session might just be what you need.
As a branding photographer, I know how important it is to have content that resonates with your audience and establishes your presence as an industry leader. Sometimes, you just need some fresh content to work with.
Let’s dive into what a mini-branding session is and why you should consider booking one.
First, I’m a huge proponent of having at least one branding session a year for your business, but having four, six, eight, or twelve shoots in a year can really change how you show up online.
Having more than one branding session a year will help you build your confidence, refine your brand, and build your audience, plus, it makes your marketing so much easier.
A mini branding session is a much shorter branding session and not only are they quick but they are also affordable and convenient. You change throughout the year and you’re going to evolve so why not have content to reflect these changes?
Also, a mini branding session is going to enhance your brand and show how much you’ve grown.
Mini branding sessions are also a great way to refresh your content throughout the year so that it doesn’t feel dull or boring. You also definitely won’t have to worry about running out of content to use, as you’ll have a wide range of options to choose from and can easily repurpose these assets.
Also, your mini branding session images don’t have to be used for just one thing. You can use all the content you have for stories, reels, carousels, newsletters, blogs, and so much more.
Now, picture doing all of this without losing countless hours or burning yourself out. With the Content Club, that’s not just possible; it’s a monthly reality made simple. From stock photos and detail shots to lifestyle images and short-form videos, you’ll have everything you need to create engaging reels, stories, and posts that resonate with your audience.
Imagine a library of on-brand content that captures your message, is created by you, and is backed by a supportive community. This space is designed to make your monthly content creation fun, effortless, and inspiring.
The goal of the Content Club is to help you consistently show up on social media, understand the purpose and goals of posting, and stop just throwing something up just to post. It will also bring joy back into your marketing rather than making it feel like a chore.
The Content Club provides you with beautiful visuals at your fingertips that show the heart of your business. Spoiler alert: The Content Club is for everyone with a business, whether you are a coach, creative, health professional, etc.
The Content Club is three-fold so you have a few different options you can choose from.
Individual Session
You can choose to have a one-off shoot priced at $795. This option is ideal for you if you want an on-demand content refresh.
4-7 Session Membership
Each photo session is $695. This is perfect for businesses that want fresh content for each season or are launching specific campaigns.
8-12 Session Membership
Each photo session is $595. This is perfect for entrepreneurs looking for a steady flow of fresh content without interruption.
If you purchase a membership, you will pay the first and last shoot upfront (or in full) and then your balance is split up evenly over the next remaining months. You can make monthly bookings, every other month, or quarterly.
Also, if you have a membership, you will have access to a 1-1 planning session with more customizations and priority bookings.
The great thing about the Content Club is that your photo session costs less than custom brand sessions. Your session is located at my studio, and it’s also a quick one-hour shoot. You get to choose the background/set and lighting beforehand, and there is a questionnaire to help plan the shoot beforehand.
Beyond the photoshoots you get as part of the Content Club once a month, I will also be hosting a Social Event at my studio.
These events are meant to help you plan your next month of content, learn how to create campaigns, and learn about analytics. Each month will have a new topic. You can also get feedback on your content and ask questions.
The second half of the event will be all about networking. You will have access to my studio, where you will get the chance to create additional content with others who attend the event—think reels, b-rolls, and collaborations.
The social events are a safe space to ideate and get creative, connect, and also have accountability. I have clients tell me all the time that my studio is like a playground for women in business, so this is the perfect place to spark new ideas for your content and discuss what you envision with other female entrepreneurs.
Plus, if you are a member of the Content Club you get exclusive access to the social events.
If you’re feeling tired, bored, or uninspired when it comes to creating content, the Content Club is for you.
With the Content Club, making content no longer has to be a solo journey. Think about how many times you promised yourself that tomorrow you would get around to making content only to move it further down your to-do list or how many times you found yourself wondering why no one was engaging with your content – or if they had even seen it in the first place.
In the Content Club, you’ll be supported, educated, and inspired so you can leave each gathering feeling motivated and prepared for the month ahead. The Content Club’s mini-shoots are crafted for busy entrepreneurs who need a steady library of visuals without the hassle of a full production.
For more information or to join the Content Club, go here.
I hope that you found this guide helpful and that you’re excited about the possibility of booking mini-brand sessions throughout the year to keep your content and brand fresh, relevant, and engaging.
And… if you love the idea of mini-sessions, you’re ready to know exactly what to post, and you want to have visuals that align with your brand and make you feel confident, then I know the Content Club is where you need to be. You can save your spot in the Content Club here.
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On this podcast, host, Molly Hebda, and her brand photography clients as they cozy up on the emerald green couch to have fun, intimate conversations about their transformational journeys. These conversations are meant to inspire other women on their entrepreneurial journey, so they don’t feel so alone in their struggles, fears, and doubts.
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