Working with creatives unleashes a new level of visual ideas 

Lifestyle Product Project :
Bellina Caetano

One of the reasons I love brand photography, is the people that you meet along the way. 

You would think that a jewelry boutique would be all about the jewelry, but not with Bellina Caetano. Bella made it a point to make shopping her jewelry an experience. She had studied architecture then turned jewelry designer. Her pieces were unique, and ethically sourced from Brazil.

With the many women that Bella met over the years, she also included them in a 6 month long campaign called "Gracefully Bold" where you got to know the women and how her jewelry helped them express themselves. We shot that campaign, a newer campaign with Bella's pieces & KREWE sunglasses and then finally the closing of her shop in the 900 North Michigan Shops in Chicago. 

These photography sessions were some of my favorites.